martes, 7 de marzo de 2017

the gender marketing


Der Goldene Zaunpfal

last friday i went to the award ceremony of the most ridiculous marketing for an article based on gender, i was very happy that one of the 5 nominated was the stupid kinder egg which i already spotted in the shops some time before

other nominated was a stupid pink globo terraqueo

and the winner was two books meant to imporve reading skills in young kids, the stories are supposed to be similar, the main character is a dragon, in the "girly" version, the dragon wears a pink dress and rides a pony- no further comments-

still i would like to very much agree with the article i found online here , this person happened to be sitting in front of my at the ceremony, well person said something like: "as much as I appreciate the effort and energy of the rosahellblau falle i still would like to state some constructive critique, me too. 1. what about saying next to your liking for hip hop that you have a dark side, uncalled, beside 2 times. 2 why did you have to invite that ZDF moderator person! he made fun of her daughter in front of a whole audience, shame on him! beside is comment on how he doesnt like cooking, also uncalled for. 3. a comment on the event in general, i feel, an i also have it from a Berlin activist @Voldemrrd , the point with pink is not to make it a shamefull color but to free it for everybody, to free it from political and sexual and diminishing connotations, so in the case that male kids would like to wear it, they could also do it so.

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